The Seoulista story
Inspired by the flawless skin and effortless style of South Korean women, Seoulista Beauty® sources innovative skincare from Seoul, widely regarded as the epicentre of beauty. We explore this exciting industry – known as K-beauty – to discover the latest, award-winning innovations and bring them to your doorstep. South Korea, the country that brought you the BB cream and other game-changing beauty staples, is the world leader in beauty innovation. Where K-beauty leads, the world follows.
South Korea is ranked as the most innovative economy in the world. Thanks to government investment in R&D, the country is said to be seven years ahead of the rest of the world in product development. The current facial mask craze, endorsed by celebrities the world over, is the latest K-beauty innovation. Our Instant Facials™ embrace this new technology to give you salon-quality results without leaving your sofa.
Based in Battersea
We handpick the very best Asian-inspired beauty innovations and bring them back home. Home for us is Battersea in central London, where fashionistas Victoria Beckham and Vivienne Westwood both have their studios.
We’re a new company that’s eager to make a difference in the lives of our consumers and that is how our company mantra, Beauty with a Soul, was born.
Beauty with a soul
Our products are formulated with powerful botanicals that are free parabens, mineral oil, sulphates and artificial colours.
We source only from reputable and ethical manufacturers, which use stringently hygienic manufacturing techniques, and our products are never tested on animals.